The conversation around XRP has shifted tone in recent weeks, with attention moving toward increased institutional participation. Xaif (@Xaif_Crypto) shared a video of the shift, highlighting XRP’s growing institutional profile. The interview featured 21Shares Chief Strategist Adrian Fritz discussing why his firm launched a spot XRP ETF in the U.S. and what that signals about demand. Xaif sees the moment as a turning point for XRP. His post pointed to mainstream visibility and rising interest from asset managers. The CNBC interview showed how XRP now fits into the ETF landscape rather than sitting on its edges. XRP is finally getting the mainstream spotlight it deserves now featured on CNBC. 21Shares’ chief strategist breaking down the demand, growth, and why XRP was the natural next ETF in the U.S. market. $XRP season is just beginning. https://t.co/RqCYhFZqoU pic.twitter.com/Vc7BvHkFPh — Xaif Crypto | (@Xaif_Crypto) December 12, 2025 A Strategic Move Into XRP During the interview, CNBC’s host asked why 21Shares chose XRP after already offering spot Bitcoin and Ether ETFs. Fritz explained that the decision followed a clear sequence. He described it as “a natural progression,” citing regulatory tailwinds in the U.S. alongside client demand. He added that 21Shares is moving “across the long tail of crypto assets,” with XRP standing out as “a natural next step.” The comments aligned closely with Xaif’s opinion. The video showed XRP positioned less as a speculative outlier and more as an asset entering a structured investment phase. 21Shares also carries history into the launch. Fritz highlighted the firm’s background as “Swiss born and raised,” noting its 8-year track record as it expands further into the U.S. market. That credibility forms part of the pitch, and its recognition of XRP reinforces the asset’s strong reputation. We are on X, follow us to connect with us :- @TimesTabloid1 — TimesTabloid (@TimesTabloid1) June 15, 2025 ETF Competition and Market Depth The interviewer also raised concerns about saturation. Several spot XRP ETFs have entered the U.S. market, with the interviewer specifically mentioning Canary Capital’s ETF . Fritz rejected the idea that the market is already crowded. He argued that digital asset adoption remains early, suggesting there is space for healthy competition and growth. Fritz emphasized choice. He said a range of offerings benefits investors as interest grows beyond Bitcoin and Ethereum. He also noted a pattern he had already observed. Clients tend to move “beyond just Bitcoin and Ethereum,” with demand increasing for other crypto assets once access becomes simple. Why Visibility Matters for XRP Appearing on CNBC places XRP in front of traditional market participants who rarely follow crypto-native channels. Xaif highlighted this mainstream visibility and stated that XRP’s season is just beginning. The interview treated XRP as an investable asset within established financial rails. XRP ETFs have shown remarkable performance , and the 21Shares fund could increase the impact of these products on the asset’s price. Disclaimer : This content is meant to inform and should not be considered financial advice. The views expressed in this article may include the author’s personal opinions and do not represent Times Tabloid’s opinion. Readers are advised to conduct thorough research before making any investment decisions. Any action taken by the reader is strictly at their own risk. Times Tabloid is not responsible for any financial losses. Follow us on X , Facebook , Telegram , and Google News The post XRP Is Finally Getting Mainstream Spotlight. Here’s What CNBC Said appeared first on Times Tabloid .
