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Invezz 2024-12-18 06:56:32

How Bitcoin’s surge is transforming the luxury retail industry

The rise of Bitcoin, which recently surged past $107,000, is reshaping the luxury retail landscape. High-end brands, eager to attract affluent crypto investors, are adopting cryptocurrencies as a payment option. French luxury department store Printemps has partnered with Binance and Lyzi to offer cryptocurrency payments in France, setting a precedent for European retailers. Meanwhile, Virgin

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