Adidas Web3 Lead Says Bored Ape Yacht Club Deal Was a Big Risk but Paid Off in the End

The new wave of popularity in tokenized digital assets saw many brands entering the Web3 space, yanking off billions in NFT sales. Among these brands, Adidas' Web3 move performed remarkably well after taking a huge leap of faith in the BAYC NFT deal. In a recent podcast discussion, former global VP of marketing for Adidas Originals and now VP and GM of Adidas Three Stripes Studios, Erika Wykes-Sneyd, weighs in. ... Read More: Adidas Web3 Lead Says Bored Ape Yacht Club Deal Was a Big Risk but Paid Off in the End