The STO Market is Too Fragmented, but Genius Estates is Trying to Change That

If any offering from the blockchain market has been revolutionary, it has been Security Token Offerings. Its predecessor, Initial Coin Offerings (ICOs) allowed for promising projects to raise funds by selling native tokens that would hopefully appreciate in value if the project was successful. STO’s go a step further by allowing people to buy tokenized ownership in assets and projects, oftentimes giving them access to investment vehicles they could not buy outright. This has been heavily leveraged by the property market, with various real estate projects being tokenized and sold. Despite this, there are a few underlying issues within the STO market that need to be addressed, mainly the fragmentation of projects. A Divided Market? STO projects are more common these days and while this means that there are more opportunities to buy into, each comes with their own rules and platforms. Oftentimes, users need to sign up on a specific blockchain-based platform ahead of a sale and then buy a specific digital token that represents ownership in the project. The problem with this is that investors will have to juggle multiple platforms, sets of rules, and token setups in order to buy into investment vehicles. While this worked when the STO sector was first emerging, it must be improved going forward, especially as more people enter the market. In the same way, crypto users do not log into a different website every time they want t...