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Seeking Alpha 2021-06-17 14:24:16

Mattel moving into NFTs

Wolterk/iStock Editorial via Getty Images Mattel (MAT) is taking steps to move into the NFT market, the New York Times reported on Thursday. The company will auction a small offering of NFTs and signaled that it will "continue to express its brand" this way going forward. According to the paper, the company will put up three pieces of digital art for auction using the blockchain-based NFTs. The sales will take place on the toymaker's Mattel Creations website. The week-long auction will also allow the winner to pay in Ethereum (ETH-USD), the NYT said. "Mattel is creating a new way for innovation and artistry to converge in the toy space and will continue to express its brands in the NFT format," the company said in a statement provided to the paper. In response to the news, J.P. Morgan offered praise for the company, saying Mattel put "agility on display" by quickly picking

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