MSCI has launched a consultation on whether companies with significant cryptocurrency or Bitcoin holdings should be excluded from some of its main indices, sending waves through markets that track those indexes. According to reports, the consultation targets firms whose balance sheets are more than 50% invested in digital assets. Phong Le, CEO of Strategy , argued in interviews that the move is “like penalizing Chevron for oil,” saying that holding an asset should not disqualify an operating company from broad market indices. Impact Estimates Suggest Billions Could Move Based on reports from banks and analysts, the potential impact could be large. JPMorgan estimates show that MSCI-only adjustments might trigger forced selling of about $2.8 billion, while the figure could climb to $8.8 billion if other index providers follow suit. Stocks of companies holding Bitcoin have already felt pressure. Strategy (ticker MSTR), the largest corporate Bitcoin holder, has been in direct talks with MSCI, seeking to clarify its position and prevent removal from key indexes. Phong Le joined @SchwabNetwork to discuss the $60T digital credit opportunity and response to MSCI. Restricting passive index investment in bitcoin today would be like restricting investment in oil and oil rigs in the 1900s, spectrum and cell towers in the 1980s, or compute and… pic.twitter.com/3VcYnF5nE4 — Strategy (@Strategy) December 10, 2025 Who Could Be Affected And Why The review focuses on so-called “digital-asset treasury” firms — companies that might behave more like investment vehicles if a large portion of their assets sits in cryptocurrency. According to circulated consultation documents, the 50% threshold defines the most extreme cases. Some analysts warn the cutoff is blunt and could misclassify companies that run genuine businesses while using crypto as a treasury reserve. Industry Groups Mobilize A coalition of bitcoin-focused companies and trade associations has publicly opposed the move. They argue that excluding these firms would force passive funds tied to MSCI indexes to sell holdings mechanically, even when they are part of operational businesses. Reports have disclosed letters, interviews, and lobbying efforts aimed at influencing MSCI’s final decision. Market participants say the pushback highlights the tension between traditional index rules and companies with unconventional asset allocations. Decision Timeline Could Trigger Market Moves The consultation window is expected to close around Dec. 31, 2025, with some reports suggesting MSCI could announce a decision by mid-Jan 2026. If the exclusions are enforced, passive funds tracking MSCI indexes may need to rebalance, which could create mechanical selling pressures for affected stocks. However, feedback during the consultation could still alter the outcome before any final rules are adopted. Bitcoin Investors Face Key Questions Beyond short-term market moves, investors now face questions about which listed firms cross the 50% threshold, how indices should treat non-traditional assets, and whether other index providers will adopt similar rules. The choices MSCI makes could affect billions of dollars in flows and reshape how publicly traded companies approach holding cryptocurrency. Featured image from Unsplash, chart from TradingView
