Public companies are changing how they manage their cash. They aren’t just parking money in banks anymore. Reports have disclosed that more than $100 billion is now held by companies that treat Bitcoin as part of their main reserves. This move has drawn big names into the mix and caught the eye of investors everywhere. Digital Asset Treasury Companies Take Root According to Galaxy Research’s latest report, a new group of firms—called Digital Asset Treasury Companies or DATCOs—holds nearly 792,000 BTC (about $93 billion) and 1.31 million ETH (about $4 billion). Those figures add up to nearly 4% of all Bitcoin and 1.1% of Ethereum’s total supply. These companies mix digital coins with cash and maybe gold, staking some ETH to earn more on assets they keep idle. The Rise of Digital Asset Treasury Companies A new wave of public companies is using crypto as a capital strategy. $100B+ in BTC, ETH, & more Here’s what you need to know pic.twitter.com/3z2rQB4a43 — Galaxy Research (@glxyresearch) July 31, 2025 Corporate Playbooks Shift Many DATCOs are not just buying and holding. They use at-the-market equity offerings when their stock price trades above net asset value. That lets them turn extra share value into fresh crypto buys. Some cut deals through private placements or SPAC mergers to pull in funds fast. They report big unrealized gains when markets rally. A few now sit on billion-dollar paper profits. And newer entrants, like gaming or tech firms, add Layer-1 tokens to boost yield rather than chase only price gains. While most of these companies are in the US because of deep capital markets access, the trend is spreading. Companies listed abroad now copy the model. Their moves boost crypto liquidity and tie stock performance more closely to token prices. But this shift has a dark side. If equity premiums collapse or regulators step in, panic selling could follow. Some DATCOs trade at as much as 10× the value of their on-book crypto. That gap hints at a bubble. Investor Watchpoints Reports have disclosed that about 160 public firms together control close to 1 million BTC. More than 35 of those firms each hold over $120 million in digital assets. Investors should track how much real exposure companies carry, not just what’s on the books. Big swings in token prices could hit stock values hard. Global markets will be watching if this model keeps growing. Some companies may add stablecoins or other tokens. Others could face tougher accounting rules and calls for clearer disclosures. US regulators and overseas authorities will ask questions soon. When that happens, the pressure could force companies to rethink large crypto bets. Featured image from Unsplash, chart from TradingView
