Metaplanet, Japan’s rising crypto leader and the 15th-ranked corporate Bitcoin holder globally, has unveiled plans to expand its Bitcoin treasury to 10,000 BTC in 2025. CEO Simon Gerovich announced this target in a New Year’s message to shareholders. “Last year was transformational, as we broke records, expanded our Bitcoin treasury, and reinforced our position as Asia’s leading Bitcoin Treasury Company,” Simon tweeted. Happy New Year to Our Valued Shareholders! As we step into 2025, I couldn’t be more excited about what lies ahead for Metaplanet. Last year was transformational, as we broke records, expanded our Bitcoin treasury, and reinforced our position as Asia’s leading Bitcoin Treasury… pic.twitter.com/K2HsOS8TaZ — Simon Gerovich (@gerovich) January 5, 2025 You might also like: Crypto VC funding: BIO Protocol kicks off 2025 with $64.4m public sale The expansion plan builds on Metaplanet’s regular Bitcoin ( BTC ) accumulation throughout 2024. Throughout the year, the company increased its holdings from 225.611 BTC in July to 1,761.98 BTC by Dec. 23. This growth has been strategically funded through capital market activities, including two major bond issuances in December: a 4.5 billion yen zero-coupon bond on Dec. 17 and a 5.0 billion yen bond on December 20, both maturing in June 2025. The company’s commitment to cryptocurrency intensified on December 18, 2024, when it officially transformed into a Bitcoin Treasury Company. This transition was immediately followed by an acquisition of 619.70 BTC on Dec. 23. 12/ 🟠 Officially Became a Bitcoin Treasury Company 🟠 This was the year we fully embraced our identity as a Bitcoin Treasury Company. Our mission? Drive Bitcoin adoption, innovation, and shareholder value. pic.twitter.com/3yV7qUw1L5 — Simon Gerovich (@gerovich) December 28, 2024 Throughout 2024, the company’s average Bitcoin acquisition cost has increased from 9,972,933 yen to 11,846,002 yen. Metaplanet’s current holdings, while substantial, remain modest compared to industry leader MicroStrategy’s 444,262 BTC. Gerovich’s vision for 2025 extends beyond mere Bitcoin accumulation. The strategy encompasses three key initiatives: improving shareholder transparency through new reporting mechanisms, expanding global partnerships to advance Bitcoin adoption, and strengthening Metaplanet’s position within Japan’s cryptocurrency ecosystem. The ambitious 10,000 BTC target represents nearly a sixfold increase from current holdings. This positions Metaplanet to potentially climb higher in the rankings of corporate Bitcoin holders, which currently includes notable companies like Marathon Digital (44,394 BTC), Riot Platforms (17,429 BTC), and Tesla (9,720 BTC). Read more: NFT sales drop to $132m, Pudgy Penguins loses steam
