Bitwise Launches Historic Spot Ether ETF Ad, Mintable as NFT

Digital asset manager Bitwise launched its first spot Ether exchange-traded fund (ETF) commercial on Thursday, inviting non-fungible token (NFT) enthusiasts to mint the 39-second clip on Ethereum. “Capture a piece of crypto history: the 1st national TV spot minted as an NFT,” Bitwise announced in a June 20 post on X. The ad is themed around Ethereum’s constant availability, contrasting it with “big finance,” which operates on traditional hours. It draws inspiration from an early 2000s Apple ad comparing Mac computers to PCs. The commercial features a conversation between a casually dressed, younger man representing Ethereum and an older man