How VeChain Landed $100 Million UFC Marketing Deal

The VeChain Foundation and the Ultimate Fighting Championship (UFC) announced a multi-year marketing collaboration. The partners claim the deal is a “first of its kind” aimed at “breaking marketing ground” for the blockchain-based organization and the mixed martial arts organization. Related Reading | Why VeChain (VET) Could Be On The Verge Of A 40% Rally In that sense, the VeChain Foundation will have an “unprecedented level of integration into key UFC assets”. This will include live events, broadcast features, in-arena promotion, and original content reserved for UFC distribution alone. Data provided by the UFC claims there are over 900 million households in 175 countries with exposure to its mixed martial arts events. If only 1% of these numbers decide to enter the VeChain (VET) ecosystem, the network would see a huge spike in adoption levels. Co-Founder and CEO of VeChain, Sunny Lu, said the following about the partnership: It is a historical moment when VeChain, the Layer 1 public Blockchain with the most enterprise adoption, joins forces with the fastest growing sport to raise awareness that blockchain technology is critical in helping deliver major global objectives, such as sustainability. This is just the beginning of a multi-year relationship with UFC, and we really look forward to changing the world together. Paul Asencio, UFC Senior Vice President of Global Partnerships acknowledged VeChain’s role in the crypt...