Ripple and PricewaterhouseCoopers (Pwc), a prominent advisory business, recently collaborated to explore the place of blockchain in loyalty programs. The firms argued against companies’ traditional loyalty systems and how crypto solutions can improve the processes. Interestingly, an overwhelming majority of executives and customers already crave more efficient reward-based systems. 91% of executives say their loyalty The post Ripple Reveals How Firms Can Leverage Crypto Solutions to Build Better Loyalty Program first appeared on The Crypto Basic .