The Altcoin Evolution – Part II:

Last week we introduced ‘Altcoin Evolution’, NewsBTC’s latest series discussing the market-wide challenges that altcoins face in coming to market. We’ll take a look at a bird’s eye view of a number of different challenges that altcoins face in the general market, starting first with accessibility.   Our framework in outlining these challenges will generally be presented from a U.S. consumers point of view, as some of the exchanges, projects, etc. may not be accessible yet globally – which speaks to the very nature of the topic at hand. We’ll also be looking at these processes and challenges through the lens of a very casual to intermediate crypto consumer – one who has a solid understanding of the broader landscape, but not necessarily the deep depth of more advanced crypto-native consumers. Nailing Down The Challenges: Making A Purchase Undoubtedly the most difficult challenge for emerging projects – those like ECOMI (which we mentioned in last week’s ‘Altcoin Evolution’), or Dapper Labs FLOW token (from the creators of NBA Top Shot), is accessibility. FLOW and OMI tokens typically sit somewhere around the top 100 in market cap, making them big enough to be on the radar but not a substantial threat to become an immediate top 20 token.   Let’s look at the very basics of securing these type of assets. Acquiring the OMI coin, for example, involves setting up an account on Bitforex, Gate.io, or OKEx, a...